Fairview Feta Cheese Launch

The purpose of this campaign was to launch Fairview's new Feta range. Below are in store posters/banners to be placed on either side of a taste stall.




Below are two print adverts that will appear in food related magazines such as Taste and Food and Home.


Art Director: Max Pazak

Sandisk

The Art director for this campaign was Sylvann de Robillard.
Our core concept was that Sandisk flash drives can store vast amounts of information, but can also safely store your personal things that have more value to you.



"Store centuries of tyranny and still have space for your tax returns."
Sandisk.
More memory. More possibilities.


"Store thousands of years of culture and still have space for your secret curry recipe."
Sandisk.
More memory. More possibilities.


Store decades of inspiration and still have space for your All Saints Album."
Sandisk.
More memory. More possibilities.

LAOS Students competition

Bob Martin. Conditioning tablets for dogs.

The Art director for this campaign was Kate Besseling.
Our concept was that, with these conditioning tablets for dogs, your dog will be so healthy and full of energy that simply throwing a frisbee or a stick is not going to be enough.


Spot's spin-o-matic
Bob Martin Conditioning Tablets.
Peak performance for dogs.


Lucky's launch-o-metre
Bob Martin Conditioning Tablets.
Peak performance for dogs.


Baxter's blast-o-tron
Bob Martin Conditioning Tablets.
Peak performance for dogs.

LAOS Students Contest

Hyundai i10

"Power steering comes standard."

The core concept of this ad was to demonstrate that the Hyundai i10, although already small in size, has power steering that comes standard, making parking effortless.

Maxiliza off into the Real World.

As Max, my fantastic Art Director, and I, the copywriter, finish up our last project of our AAA careers, we thought it would be a good idea to start a blog portfolio. You'll come across work done by us as a team as well as work that we did with other students in our class (unfortunately the lecturers liked to mix us up a bit). After our four week stint at Ogilvy Cape Town, we're both terribly excited to get out of college and do some Real Work.

So here's a collection of college work from my portfolio; I hope you find it diverse and entertaining.